"Why did you create Butterfly FX?"
Each time someone asks me this question, a smile forms on my lips as a million memories quickly flash through my mind. Throughout most of my life, in one way or another, I've been involved in the entertainment industry. My circle of friends has always included the Beautiful, the Bold, and the Brazen. My inner circle of friends and I spent literally years of our lives traveling to the hottest destinations and going to the most exclusive events. We were the girls chosen from the crowd to get up on the stage to dance with the Grammy winning DJ. We were the girls that were invited to skip the lines. We were the girls that created the party as soon as we walked in.
Despite the fact that each one of these girls was gorgeous in her own right, they each possessed a quality that cannot be taught. They each had confidence without measure and they definitely knew how to enter a room. And...still do ;)
When I was much younger than I am today, and because I was always surrounded by people who seemed to possess these breathtaking qualities, it never occurred to me that there were others out there who had never had these experiences. It was not until a few years after our adventures started slowing down some that I began to understand that our lifestyle wasn't a normal rite of passage for most people. Eventually, I found myself at events, surrounded by a more subdued crowd of people. Of course, at each of these events, a group of magical women would make an entrance and you could feel the enhanced energy as they walked into the room. To be on the other side, to watch the crowd stop and stare in awe, was not only exciting but quite nostalgic. It was this very moment that I noticed something. While the crowd was busy examining the confident and powerful women that had just entered the room, I realized that there were many people who had never once experienced what it felt like to be one of those women.
It was then that I realized the gift that I could give to the world.
You don't have to look like a goddess or wear the most expensive clothing to ignite a room full of strangers. All you have to do is know how to enter a room. All you need is a little bit of confidence, a sincere smile, and a lot of courage. I knew that if I could help others feel confident, and help them feel beautiful, the smile and the courage would come naturally. I knew immediately how I could help others create their very own "Wow Factor."
A lot of people mistakenly believe that the glitter body art and body jewels trend was born recently, during a sunrise set on the shoreline of Ibiza, and has found it's way around the world through the culture of the festival ravers. This could not be farther from the truth. People were wearing jewels and glitter on their faces long before modern music was born. Well over a decade ago, our majestic group of girlfriends rarely went anywhere without some type of sparkly adornment on their faces. In fact, they were light years ahead of the trends when it came to glitz and glam. They knew that a little bit of sparkle could instantly turn any head. Glitter is not only very pretty but, it makes people very happy. Applied correctly, and in the right places, people simply cannot look away.
Butterfly FX was created to gift people the experience of the "Wow Factor". I wanted every person to know what it feels like to be the brightest star in the sky. I have worked with thousands of people through Butterfly FX and I still get goosebumps every single time I show someone their glitter and jewel masterpiece. Each time someone sees their body art in the mirror for the first time, you can visibly see a shift in their confidence. They begin to speak differently. They walk a little taller. They have a smile that could light up the entire universe. And, when the moment comes to make an entrance, they send shock waves through any room.
This is why we do what we do. <3
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